Bienvenue sur le magazine de la publicité

lundi, octobre 30, 2006

France (TV – 2006) : en cas de coups durs, mieux vaut être chez AGF

Face aux MMA, MAAF et autres LCL, aux discours publicitaires simplistes ("MMA, c'est le bonheur assuré", "C'est la MAAF que je préfère", …), AGF a décidé de redonner du sens et de la valeur au métier d'assureur. Dans sa nouvelle campagne publicitaire, signée par l'agence DDB Paris, AGF met en avant sa compétence et son professionnalisme, en utilisant cependant le registre de l'humour. Quatre films TV, réalisés par Bryan Buckley, mettent ainsi en scène des situations quotidiennes banales qui glissent progressivement vers le drame incroyable et comique. Finalement, les spectateurs impuissants de ces drames n'ont qu'un seul espoir être chez AGF. C'est par cette ultime préoccupation (avoir choisi le bon assureur) que chacun des spots de la saga introduit la nouvelle signature "AGF, qui d'autre ?". Diffusée depuis le 22 octobre, cette campagne bénéficie d'une déclinaison en radio ainsi que sur Internet avec des animations sur le site de Yahoo! tout au long de l'année.
Crédits : agence DDB Paris ; Alexandre Hervé et Sylvain Thirache, directeurs de création, Mathieu Nevians, Alexandre Veret, directeurs artistiques, Olivier Henry, Frédéric Sounillac, Julien Kossowski, concepteurs-rédacteurs, Bryan Buckley, réalisateur pour Wanda et Grégoire Audidier, planner stratégique.

Téléchargez les films en wmv : film 1 ; film 2 ; film 3 ; film 4
9 pub précédente..............................g sommaire..............................pub suivante:

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Bonjour à tous !

Vous auriez un nom à mettre sur la trés jolie fille qui donne au premier clip un intéret majeur :D
Elle a du rendre la moitié des Français amoureux...

merci à vous

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