Bienvenue sur le magazine de la publicité

lundi, octobre 23, 2006

France (TV – 2006) : Kenzo, un voyage d’amour commence avec une touche de parfum

Pour lancer Kenzo Amour, un parfum aux senteurs asiatiques (fleur de frangipanier, fleur de cerisier, encens, …), la maison de couture emmène le spectateur dans un voyage sensuel qui passe par l’Inde et le Vietnam. Sur une musique apaisante et envoûtante de Coco Rosie, le spot TV nous conte le voyage lent et sensuel d’un couple au confins de ces deux pays dans une atmosphère colorée et chatoyante. Sur des images ponctuées de rencontres et de sensations douces, un oiseau les accompagne symbole de l'élan amoureux et de la liberté du voyage. Le film, diffusé depuis le 20 septembre, est visible en format d’une minute au cinéma et sur le site Internet de Kenzo.

Crédits : Patrick Guedj, réalisateur pour Paranoid Projects.

Pour aller plus loin : le mannequin féminin est interprétée par Olga Kurylenko (voir aussi Carte Noire) et le mannequin masculin est Lucca Alvez.
La musique (Good Friday) est interprétée par Coco Rosie (retrouver ici les paroles/lyrics)
Téléchargez le film en wmv : film 1 (vous pouvez également le télécharger en .mov sur le site de Paranoid Projects)


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