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lundi, octobre 30, 2006

France (TV – 2006) : Natixis dévoile les coulisses de la finance

En mars 2006, les groupes Banque Populaire et Caisse d'Epargne regroupaient leurs activités au sein d'une entité commune : Natixis. Cette nouvelle banque, qui souhaite s'introduire en Bourse, fait l'objet depuis le 18 octobre d'une vaste campagne de communication plurimédia orchestrée par l'agence Euro RSCG C&O. Objectif : convaincre actionnaires institutionnels et particuliers d'acquérir des actions de la nouvelle entité. La pub TV, très esthétique, présente de grandes réalisations culturelles (comme le musée Guggenheim de Bilbao) ou industrielles en expliquant que derrière chaque projet il y a les hommes et les femmes de Natixis". Le spot de 40 secondes s'achève sur la signature : "Natixis. La banque d’investissements et de projets". La campagne est également déclinée en presse (illustrations signées par Marie Thirion).
Crédits : agence Euro RSCG C&O ; Olivier Moulierac et Jérôme Galinha, directeurs de la création, Alain Picard, concepteur-rédacteur, Nicolas Harlamoff, directeur artistique, les Rad-Ish, réalisateurs pour The Gang Films.
La musique est signée par Franck Roussel / titre : "Maintenant l'apaisement" / album : "Une guerre en plein cœur" (Universal – 2002) – (Trouvé sur
Téléchargez le film en wmv : film 1
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