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lundi, octobre 30, 2006

France (TV – 2006) : OMO remet ses singes à l’honneur

En 1990, le fabricant de lessives Lever et son agence Lintas décidaient de mettre à l'antenne un couple de singes parlant un langage bien étrange (le poldomoldave) pour vanter les vertus de la lessive Omo. Transgressant les "sacro-saintes" règles d'or de la communication lessivière, le succès fut considérable avec une hausse de +25% sur les ventes en trois ans. 13 ans plus tard, Omo remet ses singes à l'honneur avec l'agence londonienne BBH. La marque présente dans sa dernière pub TV sa nouvelle gamme aux huiles essentielles. Réalisé entièrement en animation, le film (20 secondes) met en scène les chimpanzés, qui à l'image des humains, ont une vie de plus en plus stressante. On les retrouve alors dans un spa où ils goûtent aux joies de la relaxation et de l'Omo-thérapie.

Crédits : Pascal Montal, directeur artistique, pour Cube.
Téléchargez le film en wmv : film 1
9 pub précédente..............................g sommaire..............................pub suivante:

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