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lundi, novembre 06, 2006

France (TV – 2006) : Doc Gynéco se fait masser chez Virgin Mobile

Virgin Mobile, un des derniers entrants sur le marché de la téléphonie mobile qui s’est lancé en France en avril 2006, reprend sa communication avec deux nouveaux films mettant en scène Doc Gynéco. Le chanteur, connu pour son style et son mode de vie ultra-détendu, illustre à merveille la signature de la marque ("Soyez enfin détendu du mobile"). Les spots, conçus par l’agence Hémisphère Droit soulignent de façon humoristique l’offre spécifique de l’opérateur : les SMS gratuits. On découvre Doc Gyneco se faisant masser par deux jolies femmes, tel un chanteur de R’n’B. Au lieu de leur dire où elles doivent le masser, le Doc fait parvenir ses instructions directement par SMS. Le 2nd film laisse, quant à lui, le rappeur entre les mains expertes d’un jeune homme … Les deux films sont visibles à la télévision depuis le lundi 13 novembre.

Crédits : agence : Hémisphère Droit ; Frank Tapiro, directeur de création, Christophe Lafont, concepteur-rédacteur, Etienne Batard, directeur artistique, Eric Tolédano et Olivier Nakache, réalisateurs pour Quad et Mary Higgins, TV producer.

Pour aller plus loin : Doc Gynéco, chanteur de rap encarté à l'UMP, s’est récemment affiché avec Nicolas Sarkozy affirmant qu’il était son "petit maître à penser". Or le responsable de la communication du président de l’UMP n’est autre que le publicitaire Frank Tapiro, patron de l’agence Hemisphere Droit, qui vient de concevoir ce spot..
Téléchargez les films en wmv : film 1 ; film 2 .
9 pub précédente..............................g sommaire..............................pub suivante:

29 Comments:

Anonymous st said...

"Or le responsable de la communication du président de l’UMP n’est autre que le publicitaire Frank Tapiro, patron de l’agence Hemisphere Droit, qui vient de concevoir ce spot.."


merci:)

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Vous vous demandiez ce que devenait Aziz, candidat de Loft Story première édition, et acteur éphémère sur M6 ? Non ? Tant pis, sachez quand même qu'il joue actuellement dans la publicité pour l'opérateur VIRGIN MOBILE. Dans le spot, on le voit venir masser Doc Gyneco sans que celui-ci ne s'en aperçoive.

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