Bienvenue sur le magazine de la publicité

lundi, septembre 25, 2006

France : Voici / Fabius qui fait la pub de qui ?

Cette semaine, le magazine people Voici rebondit sur l'actualité politique avec une campagne dans la presse et en affichage qui met en scène Laurent Fabius, candidat à l'investiture socialiste. L’annonce, conçue par Leo Burnett Paris, reprend mot pour mot une phrase extraite d'un entretien accordé à "L'Express" fin août par l'ancien Premier ministre : "Je préfère dire "voici mon projet", que : mon projet, c'est "Voici"". Cette déclaration accompagne une photo de M. FABIUS avec l'accroche "Quand Laurent Fabius nous fait de la pub, c'est Royal".

Commentaires : un joli coup de pub pour le people du groupe Prisma mais aussi pour Laurent Fabius qui plafonne toujours dans les sondages.

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