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lundi, octobre 02, 2006

France (2006 – Aff) : Londres en amoureux avec Eurostar

Depuis le 26 septembre, Eurostar s’affiche en 4x3 et en abribus pour présenter son offre promotionnelle : 100 euros l’aller/retour Paris/Londres pour deux (en vente du 26 septembre au 22 octobre pour des voyages du 10 octobre au 30 novembre). Le visuel , conçu par l’agence Leg, met en avant le plaisir de partir en amoureux dans la capitale britannique. Le visuel, shooté pat Patrice de Villers, fait une analogie entre le petit déjeuner anglais (œuf et haricots) et la rencontre d’un spermatozoïde avec un ovule... L'offre est à découvrir sur le site de la sncf.

Crédits : agence : Leg ; Gabriel Gaultier, directeur de création, Stéphane Richard, directeur artistique, Jean-Christophe Royer, concepteur-rédacteur ; Patrice de Villers, photographe.

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