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lundi, octobre 16, 2006

France (2006 – TV) : avec le Loto, la chance est au bout du poteau

A l’occasion du vendredi 13 octobre, le Loto (jeu de la Française des jeux) et l’Euromillions (jeu de tirage européen) ont lancé début octobre une campagne de pub commune. Il s’agissait d’inciter les parieurs occasionnels à ne pas rater ce jour censé porter chance. Le film (15 secondes) imaginé par l’agence Young & Rubicam (et produit par Wanda) met en scène un homme qui plante un piquet dans un champ quand soudain il tombe sur un puit de pétrole.
Télécharger le film en wmv : film 1

1 Comments:

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