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lundi, octobre 02, 2006

France (2006 – TV) : BNP Paribas revisite le conte du joueur de flûte

A l’occasion du Mondial de l’Automobile, BNP Paribas a lancé une nouvelle campagne TV pour présenter son offre de produits d'assurance auto, présentée ici comme l’une des moins chères du marché. Le film en animation 3D, imaginé par TBWA\Paris, revisite le célèbre conte allemand du joueur de flûte : une voiture circule dans une ville en diffusant par haut-parleur la liste des arguments tarifaires des assurances auto de BNP Paribas, ce qui a pour effet de charmer tous les véhicules qui la croisent. La campagne adapte pour l’occasion la signature de marque de l’établissement se présentant désormais comme "La banque et l'assurance d'un monde qui change".
Le spot est diffusé depuis le 22 septembre 2006. Le plan média (MPG) prévoit une déclinaison dans la presse, sur Internet et avec de l’affichage en agence.
Crédits : agence : TBWA\Paris ; Richard Claverie, directeur de création, Christophe Guyot, TV producer ; Pierre Coré, réalisateur pour La Station.
La musique, Loverboy, est signée par Kid Alex (production son : Chez Jean).
Télécharger les films en wmv : film 1

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