Bienvenue sur le magazine de la publicité

lundi, octobre 02, 2006

France (2006 – TV + print) : Guerlain s’offre l’Insolence d’Hilary Swank

Hilary Swank est la nouvelle égérie de Guerlain. L’actrice, ancienne championne de natation, a rejoint la plus ancienne maison de parfums française pour incarner son nouveau jus baptisé Insolence. L’agence Air Paris signe la campagne de lancement. Elle se décline avec un film de 30 secondes tourné par le réalisateur anglais John Mathieson pour Melly Films, mais également en print (affichage et presse) depuis le 24 septembre. Le flacon, quant à lui, a été créé par le sculpteur Serge Mansau.
La musique (Hysteria) est signée par Muse.
Télécharger le film en wmv : film 1


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