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lundi, octobre 09, 2006

France (TV – 2006) : Novotel, les animaux dans la vie

Après plus de 7 ans d'absence sur le petit écran (la dernière campagne signée par l'agence Australie datait de 1999), la chaîne d'hôtels Novotel (du groupe Accor) a lancé le 6 octobre une nouvelle campagne TV. Conçu par l'agence Young & Rubicam, le film se veut une "ode au bien être et à la modernité". Sur une musique originale d'Emilie Simon (non commercialisée), on découvre des animaux (cerf, ours, faons, phoque, …) qui déambulent dans une chambre d'hôtel, comme s'il s'agissait de leur espace naturel. Le spot (40 secondes) qui sera également diffusé en Grande-Bretagne et en Allemagne, est signé en anglais "Designed for natural living" ("Conçu comme un espace naturel"). Il a été réalisé par Ramon Bloomberg pour Big Productions (post production: Mikros).
Crédits : agence : Young & Rubicam ; Jacques Bungert et Frédéric Torloting, co-présidents, Françoise Jacquey et Valérie Larrondo, directrices de création, Bernard Lebas, directeur artistique, Loic Froger, concepteur-rédacteur, Valérie Montiel, TV producer, Ramon Bloomberg, réalisateur pour Big Productions, Raphael Carassic et Catherine Barra, productrices.
Télécharger le films en wmv : film 1

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