Bienvenue sur le magazine de la publicité

lundi, octobre 09, 2006

France (TV – 2006) : Prenez votre temps avec SFR

Un des challenges des opérateurs de téléphonie mobile, c'est d'arriver à persuader les consommateurs qu'ils ont toujours plus de temps pour téléphoner au moindre coût. Nouvel exemple avec SFR qui communique en TV depuis le 1er octobre pour son offre de cartes prépayées SFR La Carte et pour son option appels illimités sur 3 numéros SFR. Les deux films, conçus par Publicis Conseil, mettent tour à tour les héros de la saga SFR (alias Arié Elmaleh et Frédéric Quiring) dans des situations qui nécessitent beaucoup de temps. Le premier essaie ainsi de monter un meuble avec l’aide de la hot-line tandis que le second s'escrime à réussir un Rubik's cube avec l’aide d’un ami.
Crédits : agence : Publicis Conseil ; Stephen CAFIERO et Vincent LOBELLE (alias les Elvis), réalisateurs pour Partizan Midi Minuit.
Télécharger le film en wmv : film 1 ; film 2


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