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lundi, novembre 13, 2006

France (affichage – 2006) : Jet Tours, les voyages réussis sont ceux qui restent

Le voyagiste Jet Tours lancera le 15 novembre une nouvelle campagne d‘affichage pour accompagner son repositionnement vers le haut de gamme. Conçus par l’agence Publicis Dialog, les quatre visuels de la campagne invitent le passant au voyage. Jet tours emprunte les codes habituellement réservé au luxe pour permettre à l’imaginaire de chacun de se transporter vers les destinations proposées. La signature "les voyages réussis sont ceux qui restent" et les visuels évoquent des instants magiques gravés dans des matières naturelles, feuilles, fleurs, galets. C’est finalement "l’empreinte" laissée par le voyage qui est valorisée dans ces images shootées par le photographe Peter Lippmann.

Crédits : agence : Publicis Dialog ; Dominique Chevallier : directeur de création, François Lelong : directeur artistique, Nathalie Maudet, achat d’art.

9 pub précédente..............................g sommaire..............................pub suivante:

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